Viva Magenta” 18-1750 is the color of 2023, according to Pantone. A tradition that the company started in 2000 to “draw attention to the relationship between culture and color.” A tradition that has become an expected marketing ritual.

It is a color that represents optimism, courage and joy. It provides that security and vivacity that we all need in our day to day.

Pantone analyzes trends in fashion, home décor, technology and more to identify them with a color that is also representative of the historical period and popular mood. For this reason this magenta color variant has been chosen as this year’s color: a pulsating color whose exuberance promotes a joyful and optimistic celebration, writing a new narrative.

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